SOCIAL NETWORK ANALYSIS TECHNIQUES (SNA): an applied research method to investigate the role of the Canadian Ministry of Health in combating COVID-19
DOI:
https://doi.org/10.20873/uft.2447-4266.2021v7n3a7enKeywords:
Communication, Higher Education, Advertising, Government AdvertisingAbstract
In this study we present a proposal for digital methods using Social Network Analysis (ARS) techniques as a product that materializes in ways to investigate data from social networks. Through such methods, we research the potential of these techniques to investigate the topology of networks and the individual and collective actions of their actors. As an example, we adopted as a case study the Twitter profile of the Ministry of Health of Canada to examine actors and communication strategies in combating the pandemic. These actors played a leading role in distributing information against Covid-19. As a contribution, we identified that, through the methods adopted, it was possible to perceive a triangulation in the communication of government agents with their public, in addition to identifying communication strategies in combating the pandemic.
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