USOS Y GRATIFICACIONES DE LA VIOLENCIA EN LOS MEDIOS: lo que sabemos sobre las razones de la exposición y sus efectos en el receptor
DOI:
https://doi.org/10.20873/uft.2447-4266.2023v9n1a12ptPalabras clave:
Violência na mídia, . Audiência e recepção, Usos e Gratificações, Revisão de literaturaResumen
Estudos constatam o crescimento quantitativo e “qualitativo” da violência nas mídias, como o que aponta que 80% dos conteúdos são violentos[1]. Mas mensagens violentas tornam sua audiência também violenta? Essa indagação tem sido objeto de investigação de tradições que privilegiam os “efeitos” sobre o comportamento do indivíduo. Para o possível efeito, entretanto, as motivações do receptor, bem como suas características particulares ao selecionar conteúdos violentos devem ser examinadas. Nesse sentido, realizamos uma revisão de literatura dos estudos de Usos e Gratificações que exploram o desenvolvimento do comportamento violento. Para além das características fundamentais para desenvolver tais comportamentos, categorizamos os fatores para a exposição à violência: 1. Hábito; 2.Gerenciamento do Humor; 3.Integração Pessoal e 4.Interação Social. Muito embora os motivos e a exposição à violência das mídias sejam consistentes com o desenvolvimento de comportamentos agressivos, esses não são os predecessores mais significativos associados a tal comportamento.
[1] Ver WEAVER (2011).
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