GREEN INNOVATION
Les produits et procédés comme atouts concurrentiels
DOI :
https://doi.org/10.20873/uft.2447-4266.2019v5n5p797Mots-clés :
Economia Verde, Desenvolvimento Estratégico, Gerenciamento Ambiental, Desenvolvimento SustentávelRésumé
L'objectif de cette étude était d'analyser dans quelle mesure l'innovation verte constitue un facteur d'avantage concurrentiel pour les organisations. Une étude quantitative a été menée dans une industrie automobile pour établir un lien entre les résultats obtenus entre l’innovation de produit et les processus écologiques dotés d’un avantage concurrentiel. Les résultats de la recherche montrent qu’il existe une corrélation positive entre les produits verts et l’avantage concurrentiel. Cependant, il n’existe aucune corrélation positive entre les processus écologiques et l’avantage concurrentiel, ce qui confirme l’une des hypothèses de la recherche.
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