GREEN INNOVATION
Products and Process as Factor of Competitive Advantage
DOI:
https://doi.org/10.20873/uft.2447-4266.2019v5n5p797Keywords:
Economia Verde, Desenvolvimento Estratégico, Gerenciamento Ambiental, Desenvolvimento SustentávelAbstract
The aim of this study was to analyze the extent to which green innovation is constituted as a competitive advantage factor for organizations. A quantitative study was conducted in an automotive industry to relate the results between product innovation and green processes with competitive advantage. The results of the research show that there is a positive correlation between green products and competitive advantage, however, there is no positive correlation between green processes and competitive advantage confirming one of the hypotheses of the research.
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