WEB SCRAPING AND DATA SCIENCE IN APPLIED RESEARCH IN COMMUNICATION: a study on online reviews

Authors

  • Marcello Tenorio de Farias Universidade Municipal de São Caetano do Sul (USCS)
  • Alan César Belo Angeluci USCS - Universidade Municipal de São Caetano do Sul
  • Brasilina Passarelli Universidade de São Paulo

DOI:

https://doi.org/10.20873/uft.2447-4266.2021v7n3a1pt

Keywords:

Avaliações online, raspagem de dados, web scraping, ciência de dados, comunicação

Abstract

Today web scraping presents itself as a valuable technique for obtaining insights from large databases such as those resulting, for example, from the interaction of users with the web and social networks, whose information would be difficult to collect and analyze using manual methods. . In this applied study, the contribution of the development and use of a prototype tool for scraping data from online assessments made on Google Maps was demonstrated. The objective was to investigate how these assessments can influence the behavior of users of the platform. Among the results, it was observed that the reading and posting of evaluations caused reflections on opinion formation, motivations and critical sense in the users of the investigated Google Maps.

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Author Biographies

Marcello Tenorio de Farias, Universidade Municipal de São Caetano do Sul (USCS)

Master in Communication from the Municipal University of São Caetano do Sul (USCS), with a title obtained in 2020. He is also a specialist in Marketing and Communication Management from ECA - USP (2018). He has a degree in Advertising and Propaganda from Faculdade Oswaldo Cruz (2015) and an extension in Practice and Didactics in Higher Education from USP (2018). Lecturer in disciplines focused on digital communication, marketing, advertising creation and art direction (Adobe package) in the Advertising and Propaganda course at Faculdades Oswaldo Cruz, and in the disciplines of Social Media Management, E-commerce and Digital Content in graduate studies (specialization) in Digital Marketing at UMC, in addition to being an effective teacher in technical courses in communication and marketing at Centro Paula Souza and Senac SP. He also teaches and lectures on courses in the areas of Marketing, Digital Marketing, Communication and Branding. Professional with over 9 years of generalist experience in marketing and communication, working directly with digital marketing, content marketing, public relations, branding and brand positioning, coordination and creation of campaigns, social media, marketing communication, relationship and agency coordination advertising for on and offline actions, among other experiences. Currently, he also has a consultancy specializing in digital marketing and communication.

Alan César Belo Angeluci, USCS - Universidade Municipal de São Caetano do Sul

Permanent professor at PPGCOM (Research Line 'Production and Reception of Public Information'), PPGE (Research Line 'Teacher training and professionalism') and undergraduate degree in Social Communication (School of Creative Industry) at the Municipal University of São Caetano do Sul (USCS). Studying specialization in Data Science by the Institute of Mathematical and Computer Sciences (ICMC / USP). He developed postdoctoral studies at the Department of Information and Culture at the School of Communications and Arts (ECA / USP) and at the Moody College of Communication at the University of Texas at Austin (USA). PhD in Sciences with emphasis on Electronic Systems by the Polytechnic School of the University of São Paulo - EPUSP (CAPES scholarship). He completed a Sandwich Doctorate at the University of Brighton, England, through the Science without Borders program (CNPq). Master in "Digital TV: Information and Knowledge" by the Faculty of Architecture, Arts and Communication at Universidade Estadual Paulista Júlio de Mesquita Filho - UNESP. Bachelor in Social Communication - Qualification in Journalism by the same institution. He is the leader of Smart Media & Users, registered in the CNPq research group directory. He was coordinator of the Digital Content and Technological Convergences GP at Intercom (2017 to 2020). Its main themes are teaching, research and extension Information and Communication Technologies (ICT), Digital Culture, Human-Computer Interaction (IHC) and Data Science.

Brasilina Passarelli, Universidade de São Paulo

Professora Titular pela Escola de Comunicação e Artes (ECA) da Universidade de São Paulo (USP) e Diretora (2021-2024). Coordenadora Científica do NACE Escola do Futuro - USP. Vice-Presidente da Agência USP de Gestão da Informação Acadêmica – AGUIA. Docente permanente do PPGCOM ECA/USP. Doutora em Comunicação pela ECA/USP com período sanduíche na Michigan State University. Realizou estudos de pós- doutorado na Universidad Carlos III de Madrid. Foi Diretora de Marketing para a Educação da Apple Computer Brasil. linapassarelli2@gmail.com.

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Published

2021-07-01

How to Cite

TENORIO DE FARIAS, Marcello; ANGELUCI, Alan César Belo; PASSARELLI, Brasilina. WEB SCRAPING AND DATA SCIENCE IN APPLIED RESEARCH IN COMMUNICATION: a study on online reviews. Observatory Journal, [S. l.], v. 7, n. 3, p. a1pt, 2021. DOI: 10.20873/uft.2447-4266.2021v7n3a1pt. Disponível em: https://sistemas.uft.edu.br/periodicos/index.php/observatorio/article/view/11741. Acesso em: 21 nov. 2024.

Issue

Vol. 7 No. 3 (2021): Vol. 7 n. 3 (2021): Applied Research / Pesquisa Aplicada Jul-Set (2021)

Section

Pesquisa Aplicada

License

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