Une INNOVATION ET UNE INTERNATIONALISATION DANS LE CONTEXTE DE LA FABRICATION ARTISANALE DE LA PIÈCE D’HERBE DORÉE
DOI :
https://doi.org/10.20873/uft.2447-4266.2023v9n1a40ptMots-clés :
Innovation, Internationalisation, Artisanat, Herbe doréeRésumé
Cette étude visait à analyser le comportement des petites entreprises productrices d’herbe dorée en matière d’innovation et d’internationalisation. La recherche suit une approche quantitative et est considérée comme une enquête exploratoire et descriptive avec une recherche sur le terrain, à l’aide d’un questionnaire structuré avec des questions fermées. L’unité d’analyse de cette étude était un groupe de 16 artisans. L’instrument a été appliqué numériquement et formulé via Google Forms, et le pré-test a impliqué 7 artisans. Cette étude conclut qu’en raison du faible degré d’innovation chez les artisans, l’exportation a été négativement impactée. De plus, à la lumière de la littérature examinée, on en déduit que, compte tenu du faible niveau de comportement innovant, l’exportation chez les artisans est fragile.
Mots-clés : Innovation ; Internationalisation; Artisanat; Herbe dorée.
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