FOOD AND PHYSICAL ACTIVITY: an ethnographic study

Authors

  • Jeferson Bertolini Ponta Grossa State University
  • Carmen Rial Federal University of Santa Catarina

DOI:

https://doi.org/10.20873/uft.2447-4266.2020v6n4a12en

Keywords:

Media; Biopoder; Body

Abstract

This article presents the results of a study with supermarket customers and fitness center users. The research shows that the daily life of these individuals (here called "the public") contemplates elements of the mediatic discourse about health and well-being. In the perspective of this study, this discourse is compatible with biopower, the power technique that seeks to create economically active bodies. The work uses participant observation. It was carried out in Santa Catarina, State recognized by the indices of human development and quality of life. The manuscript concludes that among the public, elements of the mediatic discourse appear in daily practices that result in an efficient body, or body conomically active.

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Author Biographies

Jeferson Bertolini , Ponta Grossa State University

PhD in Human Sciences (UFSC). Collaborating professor in the Department of Journalism at the State University of Ponta Grossa (UEPG).

Carmen Rial , Federal University of Santa Catarina

PhD from Université Paris Descartes-Sorbonne. Professor in the Department of Anthropology at UFSC. Coordinator of the Interdisciplinary Doctorate in Human Sciences (UFSC).

References

BERTOLINI, Jeferson. O biopoder no discurso da mídia. Florianópolis. PhD thesis. Federal University of Santa Catarina, 2018.

DEFLEUR, Melvin; BALL-ROKEACH, Sandra. Teorias da Comunicação de massa;. Rio de Janeiro: Jorge Zahar Editor, 1993

FOUCAULT, Michel. História da sexualidade I: a vontade de saber. Rio de Janeiro: Graal, 2012

______. Microfísica do poder. Rio de Janeiro: Paz e Terra, 2015

HABERMAS, Jüngen. Comunicação, opinião pública e poder. In: COHN, Gabriel. Comunicação e indústria cultural. São Paulo: Cia Editora Nacional, 1978

RESTREPO, Eduardo. Técnicas etnográficas. In: Especialización en Métodos y Técnicas de Investigación en Ciencias Sociales. Fucla, 2010.

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Published

2020-07-01

How to Cite

BERTOLINI , Jeferson; RIAL , Carmen. FOOD AND PHYSICAL ACTIVITY: an ethnographic study. Observatory Journal, [S. l.], v. 6, n. 4, p. a12en, 2020. DOI: 10.20873/uft.2447-4266.2020v6n4a12en. Disponível em: https://sistemas.uft.edu.br/periodicos/index.php/observatorio/article/view/11094. Acesso em: 25 nov. 2024.

Issue

Vol. 6 No. 4 (2020): Sociality and digital agency: individuals, collectives and institutions /Sociabilidades e Agências Digitais: Sujeitos, coletivos e instituições

Section

Sociality and digital agency: individuals, collectives and institutions

License

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