The commendable man: an anthropological experience of self-slimming based on health TV journalism

Authors

  • Jeferson Bertolini Universidade Estadual de Ponta Grossa

DOI:

https://doi.org/10.20873/uft.2447-4266.2020v6n1a9en

Keywords:

Food, Body, TV, Biopower

Abstract

This article presents the results of an ethnographic research about food, a theme that has gained prominence in Brazilian TV. The author of this work followed feeding tips from the Bem Estar program, Rede Globo; slimmed 25 kg in four months, and noted the sensations he had and the reactions of others. The study considers that Brazilian TV propagates the idea of lean body as "normal" and as a model to be followed. The work uses observant participation. It is an ethnographic research technique in which the researcher not only observes the phenomenon, but also participates in it (in this case, noting changes in the body itself). The manuscript uses an interdisciplinary technique to associate themes from Anthropology to Social Communication. He concludes that the television message in favor of thinness transforms the one who slims into a commendable man.

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Author Biography

Jeferson Bertolini , Universidade Estadual de Ponta Grossa

PhD in Human Sciences (UFSC). Collaborating professor at UEPG's Department of Journalism. jefersonbertolini@gmail.com

 

References

CARNEIRO, Henrique. Comida e sociedade: uma história da alimentação. Rio de Janeiro: Elsevier, 2003.

DEFLEUR, Melvin. BALL-ROKEACH, Sandra. Teorias da Comunicação de massa. Rio de Janeiro: Jorge Zahar Editor, 1993.

FAVRET-SAADA, Jeanne. Os afetos. In: Cadernos de campo, nº 13, UFRJ, 2005.

FISCHLER, Claude. El (h) omnívoro: el gusto, la cocina y el cuerpo. Barcelona: Anagrama, 1995.

FOUCAULT, Michel. História da sexualidade I: a vontade de saber Rio de Janeiro: Graal, 2012.

ORNELLAS, Lieselotte Hoeschl. A alimentação através dos tempos. Florianópolis: Publisher of UFSC, 2000.

POMBO, Olga. Epistemologia da Interdisciplinaridade. Conference given at the Interdisciplinary Colloquium, Humanism and University, promoted by the Chair Latin Humanism, Porto, 2007.

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Published

2020-01-03

How to Cite

BERTOLINI , Jeferson. The commendable man: an anthropological experience of self-slimming based on health TV journalism . Observatory Journal, [S. l.], v. 6, n. 1, p. a9en, 2020. DOI: 10.20873/uft.2447-4266.2020v6n1a9en. Disponível em: https://sistemas.uft.edu.br/periodicos/index.php/observatorio/article/view/10306. Acesso em: 22 nov. 2024.

Issue

Vol. 6 No. 1 (2020): v. 6 n. 1 (2020): Teaching, research and training in Communication and Journalism / Ensino, pesquisa e formação em Comunicação e Jornalismo Jan-Mar(2020)

Section

Free Theme

License

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