O Linkedin e os não-linguistas: reflexões a partir de uma visada discursiva

Abstract

In this article, we will analyze the discursive construction of the business profile of a non-linguist who prescribes the normative use of written language on the social network Linkedin. For this, we will make a brief presentation of studies on Folk Linguistics (PAVEAU, 2020) for the classification of this non-linguist and on Scene of Enunciation (MAINGUENEAU, 2015) to understand how these linguistic practices, combined with the normative grammar of the Portuguese language in interface with the digital, build spontaneous theories about a possible professional language. This is because we understand that these linguistic practices carried out by a non-linguist give rise to specific strategies on the dissemination of an ideal about language and, at the same time, reveal the construction of a theory about professional language, something new compared to what is understood about language in relation to formalized theories in the scientific and academic environment. Thus, our investigation intends to verify how these spontaneous linguistic practices (normatist and interventionist) are carried out by Dalva, a teacher, mentor, businesswoman and Top Voice 2020, from the analysis of the descriptive (author) content of her professional page, on the web social Linkedin, as a production about the language that could characterize her as a folk linguist.