O discurso do sucesso em propagandas de investimentos

Abstract

This article aims to analyze discourse about the “trader of success” and how this preconstructed has become an indispensable discursive object in the sale of courses to the stock exchange professional. For that, we enumerate some important conceptions within the discursive object, namely discourses of market and success, as well as its derivatives and their respective relations with the investor's discursive formation. For such an undertaking, we used the theoretical-methodological references of Discourse Analysis, specifically the notions of preconstructed, the effect of truth, the relation of meaning, the interdiscursive and intradiscursive movement, among others. We hope to clarify how the effects of truth and the relation of meaning form a network of meanings (about consistency of gain, the truth about investment, social ascension, etc.) that intertwine in such a way as to transform the enunciating subject into a transferable and indispensable product for conquering the variable financial market. As a corpus, we analyze advertisements inviting the financial market. With Discursive Sequence (SD) we delimit the narrative constructed in “Welcome to the Ports Trader Channel”, by Suriel Ports, with a view to pointing out how these networks of meanings work, how they are related and how these effects are mobilized to build enunciating subject’s multiplicity of the identities, as well as his argumentative logic.