THE HYBRID WORK OF JOURNALISTS AND THE REIFICATIONS OF COMMUNICATIVE CAPITALISM

Abstract

Hybrid work emerges as a new modality for
many journalists. This article seeks to reflect
on how the digital gears of communicative
capitalism invade the spheres of production
and reproduction of journalists' lives on a
global scale, demonstrating how forms of
remote work, consolidated in the pandemic
laboratory of technological experiments,
intensify processes of reification in everyday
life. of the workers. The encounter between
reified productive activity and fetishistic
consumption seems to hold hands in the
digital territory of capital metabolism. The
hybrid work of journalists expresses the
contradictions of this approach.