Coloving

the economic dimension of non-monogamous relationships

Authors

  • Ramon Bezerra Costa Federal University of Maranhão
  • Francine Tavares

DOI:

https://doi.org/10.20873/2025_jul_12308

Abstract

This article proposes reflections about the constitution of the polyamorous way of life in relation to the emerging economic dynamics based on the sharing of goods, experiences and services. From bibliographic research and participant observation carried out in the Amor Vivo Book Club group, there was consonance between the economic and affective spheres in three aspects: valuing access (use) to the detriment of possession; promotion of abundance according to the circulation of goods and resource management (time and feeling). Polyamory is a critical way of life for traditional capitalism and compulsory monogamy as its corresponding arrangement. By supporting values ​​such as freedom, autonomy and authenticity, the possibility of questioning their virtuality emerges as an equivalent socio-affective arrangement of neoliberal societies.

Author Biographies

Ramon Bezerra Costa, Federal University of Maranhão

Professor at the Department of Social Communication and at the Postgraduate Program in Communication (Professional Masters) at the Federal University of Maranhão (UFMA). Master and Doctor by the Postgraduate Program in Communication at the State University of Rio de Janeiro (PPGCOM-UERJ). He is the leader of the ETC Research Group - communication, technology and economics (UFMA/CNPq).

Francine Tavares

PhD in Communication and Culture by ECO-UFRJ, Master in Communication by PPGCOM-UERJ. Currently, she is a UX Researcher in Educational Strategy and a professor in the Marketing and Administration and Design Thinking graduate courses in Project Management at Infnet. She is a member of the Center for Media Studies, Emotions and Sociability (NEMES) at UFRJ and had her doctoral research funded by Capes.

Published

2025-07-17

How to Cite

Bezerra Costa, R., & Tavares, F. (2025). Coloving: the economic dimension of non-monogamous relationships. DESAFIOS - Revista Interdisciplinar Da Universidade Federal Do Tocantins, 12(4), 1–22. https://doi.org/10.20873/2025_jul_12308