COMMUNICATION INTEGRATED IN A PUBLIC UNIVERSITY:a model for situational analysis in the perspective of the theory of integrated communication and the analysis of social networks

Authors

DOI:

https://doi.org/10.20873/uft.2447-4266.2017v5n4p502

Keywords:

Comunicação Organizacional Integrada; Comunicação Pública; Análise de Redes Sociais.

Abstract

This article presents a model for situational analysis of integrated communication in a public university based on the perspective of the Theory of Integrated Organizational Communication and Analysis of Social Networks. The proposed model includes concepts, purposes and procedures for the improvement of organizational communication processes of this type of public organization. This is a theoretical study, developed through a bibliographical research that considers the specificities of public communication, taking as reference benchmark a composite of organizational communication integrated in a public university, formed by three dimensions: Institutional Communication, Internal Communication and Relational Communication, which is adapted from the compound developed by Kunsch (2003).

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Author Biographies

Ana Emília Galvão Holanda, Universidade Federal do Rio Grande do Norte

Master's Degree in Public Management from the Federal University of Rio Grande do Norte (UFRN), holds a Specialization in University Management (2011) and a degree in Social Communication with a degree in Journalism (2005), both from UFRN. She is an effective servant of the same institution and Coordinator of the Communication Sector of the School of Health of UFRN.

Pâmela de Medeiros Brandão, Universidade Federal do Rio Grande do Norte

Doutora em Administração pela Universidade Federal da Bahia, com graduação e mestrado em Turismo pela Universidade Federal do Rio Grande do Norte. Professora Adjunto A, do Departamento de Administração Pública e Gestão Social (DAPGS/UFRN). E-mail: pamela_brandao@yahoo.com.br.

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Published

2019-07-01

How to Cite

HOLANDA, Ana Emília Galvão; BRANDÃO, Pâmela de Medeiros. COMMUNICATION INTEGRATED IN A PUBLIC UNIVERSITY:a model for situational analysis in the perspective of the theory of integrated communication and the analysis of social networks. Observatory Journal, [S. l.], v. 5, n. 4, p. 502–524, 2019. DOI: 10.20873/uft.2447-4266.2017v5n4p502. Disponível em: https://sistemas.uft.edu.br/periodicos/index.php/observatorio/article/view/6838. Acesso em: 21 nov. 2024.

Issue

Vol. 5 No. 4 (2019): v. 5 n. 4 (2019): Extensão em Comunicação Jul-Set (2019)

Section

Tema Livre / Free Theme / Tema Libre

License

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