CURRICULARIZATION OF EXTENSION IN COMMUNICATION: Formative Transformations in the Communication: Radio, TV, and Internet Program at UNESP

Authors

DOI:

https://doi.org/10.20873/uft.2447-4266.2025v11n1a26pt

Keywords:

University Extension, Curriculum development, Communication, Citizenship education, Dialogic interaction

Abstract

The article examines the implementation of the curricularization of extension activities in the Communication: Radio, TV, and Internet (RTVI) program at UNESP, highlighting the integration of extension initiatives and specific courses into the curriculum in accordance with national legal and pedagogical guidelines. Based on the analysis of institutional documents and projects such as Cultura Lá e Cá and Cineclube FAAC, the study demonstrates how extension activities foster technical, ethical, and civic training, strengthen the relationship between university and society, and encourage the co-production of knowledge. The findings reveal that extension activities not only fulfill legal requirements but also promote a technical, critical, and civic education by articulating theory and practice in real contexts. The results indicate the inclusion of 330 hours of extension-related activities and specific courses, replacing traditional components such as the mandatory internship and fostering closer engagement with schools, cultural collectives, social movements, and themes aligned with the Sustainable Development Goals (SDGs). By bringing students closer to diverse realities and promoting the co-creation of knowledge, this experience transforms the curriculum and enhances the university’s commitment to the democratization of communication, social inclusion, and the construction of a more ethical and innovative higher education.

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Author Biographies

Marcos Américo, São Paulo State University

Postdoctoral studies at the National University of La Matanza (Argentina) on the topic: Digital TV, T-Learning and Edutainment: An Evaluation of the Argentine Case; Doctorate in Science Education from UNESP - São Paulo State University “Júlio de Mesquita Filho” (2010); Master's Degree in Communication from UNESP – São Paulo State University “Júlio de Mesquita Filho” (2002); Bachelor's Degree in Communication - Radio Broadcasting (RTV) from UNESP - São Paulo State University “Júlio de Mesquita Filho” (1994); Bachelor's Degree in Physical Education from the Avaré School of Physical Education (1985). Professor in the Department of Audiovisual and Public Relations at the Faculty of Architecture, Arts, Communication, and Design at UNESP - São Paulo State University “Júlio de Mesquita Filho”.-

Tamara de Souza Brandão Guaraldo, Universidade Estadual Paulista

PhD in Information Science from FFC Unesp - Marília (2013); Master's degree in Communication from UNESP (2005), and Bachelor's degree in Social Communication - UNESP (2000). Professor in the Graduate Program in Information Science at FFC Unesp (PPGCI). Professor at FAAC in the Public Relations, Design, and Communication: RTVI courses at FAAC UNESP Bauru. Leader of the Communication, Information and Management (CIG) research group. Currently coordinator of an ongoing international project funded by CNPq N. Process: 401829/2022-7: Information management in university telematic systems (Brazil-Portugal): study based on information and media skills in relationships arising from the social isolation of COVID-19 (2022-2025); she also receives funding for the supervision of CNPq Sandwich Doctorate and scientific and technological initiation scholarship holders.

Thiers Gomes da Silva

PhD in Communication from the Faculty of Architecture, Arts, Communication, and Design/FAAC-Unesp Bauru; Master's degree in Communication from the Faculty of Architecture, Arts, Communication, and Design/FAAC-Unesp Bauru. University professor teaching Radio Production, Sound Scripts, Audiovisual Sound Design, and Creation/Organization of Sound Media Production in undergraduate courses in RTVI and Design. Experience in voice-over, production, and editing of radio programs at Rádio Unesp FM and audiovisual sound design. Member of the Latin American Communication Thought Research Group (PCLA). Advisor in the area of sound media in the Extension Project: Cultural diffusion and the use of digital media by traditional peoples and communities.

Gustavo Soranz Gonçalves

PhD in Multimedia from the State University of Campinas (Unicamp), master's degree in Society and Culture in the Amazon, from the Federal University of Amazonas (Ufam), and Bachelor's degree in Social Communication, from the Methodist University of Piracicaba (Unimep). Professor at the Faculty of Architecture, Arts, Communication and Design, São Paulo State University “Júlio de Mesquita Filho” (FAAC/UNESP), in the Department of Audiovisual and Public Relations and in the Graduate Program in Communication. He is a researcher at the Center for Visual Anthropology, at UFAM and the Documentation and Experimentation in Audiovisual Systems, group at UNICAMP. He has experience as an evaluator of national and regional calls for proposals to promote audiovisual production and as a judge for screenplay and short film awards. He wrote and directed the documentaries A Amazônia segundo Evangelista (2011), Gentil (2018), and the documentary series Amazônia Postal (2018). He is currently producing the feature-length documentary Antes o mundo não existia, based on the book of the same name, written by Firmiano and Luis Lana, the first book written by indigenous authors published in Brazil.

Willians Cerozzi Balan

PhD in Social Communication from the Methodist University of São Paulo (2011), master's degree in Visual Poetics from the São Paulo State University “Júlio de Mesquita Filho” (1997), bachelor's degree in Art Education with a major in Music from the Sacred Heart University (1989). He is currently an assistant professor at the São Paulo State University “Júlio de Mesquita Filho”. He has experience in the field of Communication, with an emphasis on Video Broadcasting, working mainly in the following areas: TV production, television, screenwriting, communication and web TV.

Natália Martin Viola, Universidade Estadual Paulista

PhD in Communication from São Paulo State University “Júlio de Mesquita Filho-UNESP”. Master's degree in Production Engineering from the Faculty of Engineering of Bauru-UNESP. She holds a bachelor's degree in Pedagogy from Universidade Nove de Julho (2009) and a bachelor's degree in Art Education from São Paulo State University “Júlio de Mesquita Filho” (2007). Researcher for the Audiovisualities, Chrome Photo/Genem, and Latin American Communication Thought Research Groups at UNESP. Student member of the DIGITART Research Group: Theories of Digital Media, Technologies, Arts, and Cultures, and technical member of the Communication, Information, and Management (CIG) Research Group. Evaluator and Panel Director for MEISTUDIES - International Congress on Media Ecology and Image Studies. Reviewer and evaluator of Scientific Initiation projects (PROEx). Photographer exploring all styles of photography, specializing in Artistic Photography and Fine Art. Her area of study and research is the history, theories of photography, semiotics, and aesthetics of photography.

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Published

2025-11-10

How to Cite

AMÉRICO, Marcos; GUARALDO, Tamara de Souza Brandão; GOMES DA SILVA, Thiers; SORANZ GONÇALVES, Gustavo; CEROZZI BALAN, Willians; MARTIN VIOLA, Natália. CURRICULARIZATION OF EXTENSION IN COMMUNICATION: Formative Transformations in the Communication: Radio, TV, and Internet Program at UNESP. Observatory Journal, [S. l.], v. 11, n. 1, p. a26, 2025. DOI: 10.20873/uft.2447-4266.2025v11n1a26pt. Disponível em: https://sistemas.uft.edu.br/periodicos/index.php/observatorio/article/view/22373. Acesso em: 5 dec. 2025.

Issue

Vol. 11 No. 1 (2025): Teaching and Innovation in Times of Technological Expansion/ Ensino e Inovação em Tempos de Expansão Tecnológica

Section

Ensino e Inovação em Tempos de Expansão Tecnológicia

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