THE CURRICULARIZATION OF EXTENSION IN THE PUBLIC RELATIONS COURSE AT UNESP

experience report

Authors

DOI:

https://doi.org/10.20873/uft.2447-4266.2025v11n1a25pt

Keywords:

University extension; Extension curriculum; Public Relations; Communication.

Abstract

With the enactment of the National Education Plan (PNE 2014–2024), extension became a mandatory curricular component in undergraduate programs. Many universities, such as Unesp, already valued extension practices, but the topic has taken on new dimensions with the enacted legal framework. The challenges are numerous, including creating mechanisms to enable all evening students to practice extension. Among these challenges is the Unesp Public Relations program, which has included extension courses in its curriculum since 2023. This article aims to reflect on university extension through extension courses. The methodology adopted is a report on the experiences of practices carried out in the first semester of 2025 in the Unesp Public Relations undergraduate program.

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Author Biographies

Maria Eugênia Porém, Unesp

Postdoctoral in Communication from the School of Communications and Arts of the University of São Paulo (ECA/USP). PhD in Education and master's degree in Communication from the São Paulo State University “Júlio de Mesquita Filho” (Unesp), specialist in Communication, Marketing and Business from the University of Marília (Unimar). Advisor to the Office of the Vice-Rector for University Extension and Culture at Unesp (PROEC). Assistant professor at the Faculty of Architecture, Arts, Communication and Design (FAAC/Unesp), teaching in the Public Relations course and in the Graduate Program in Communication, in addition to collaborating with the Graduate Program in Information Science at Unesp/Marília. Vice-leader of the research group on Communication, Information, and Management, member of the Permanent Committee on University Extension of the Montevideo Group of Universities (AUGM).

maria.porem@unesp.br

0000-0002-0761-7797

Leonardo Silva Maciel, Unesp

Master’s degree in Communication from the São Paulo State University “Júlio de Mesquita Filho” (Unesp/Bauru). Postgraduate in the MBA in Digital Business from the University of São Paulo (USP) and specialist in Diversity, Inclusion, and Citizenship from the Educational Foundation of Penápolis (Funepe). Bachelor in Marketing from the Lins University Center (Unilins), with experience in institutional communication, diversity policies, and digital advertising. Member of the research groups Transgressions – Corporalities, Genders, Sexuality, and Contemporary Media and Latin American Communicational Thought (PCLA).

l.maciel@unesp.br

0000-0002-7492-1692

Lucilene dos Santos Gonzales, Unesp

Associate professor in Communication, Consumption, and Language (Unesp, 2022). Professor of Journalism and Public Relations at the School of Architecture, Arts, Communication, and Design (FAAC/Unesp – Bauru) since 2004. Works in the areas of Communication Language, Culture and Media, coordinating the Lato Sensu Postgraduate Program in Language, Culture, and Media. Has experience in Stricto Sensu Postgraduate Programs in Communication at Unesp and Unimar. Develops research and publications in the field of Advertising. Coordinated the extension project Agência Propagação (2008–2015) and responsible for Minuto Consciente, broadcast on Rádio Unesp FM.

lucilene.gonzales@unesp.br

0000-0003-1659-2533

Roseane Andrelo, Unesp

Associate professor in Media Literacy from the São Paulo State University “Júlio de Mesquita Filho” (Unesp). PhD in School Education (Unesp), master's degree in Communication (Unesp) and a bachelor's degree in Social Communication – major in Journalism (Unesp). Completed an internship at the Université Paris III – Sorbonne Nouvelle as a CAPES scholarship recipient. Professor in the undergraduate and postgraduate Communication programs at Unesp, Bauru Campus. She conducts research in the areas of Communication, with an emphasis on Public Relations and Journalism, media education and education in media.

roseane.andrelo@unesp.br

0000-0003-4390-4037

References

Araújo, M. A. M. de, et al. (2012). Guia da extensão universitária da UNESP (3ª ed.). UNESP, Pró-Reitoria de Extensão Universitária (PROEX).

Brasil. (1988). Constituição da República Federativa do Brasil de 1988. Senado Federal. https://www.planalto.gov.br/ccivil_03/constituicao/constituicao.htm

Brasil. (2014). Lei nº 13.005, de 25 de junho de 2014: Aprova o Plano Nacional de Educação - PNE e dá outras providências. https://www.planalto.gov.br/ccivil_03/_ato2011-2014/2014/lei/l13005.htm

Fórum de Pró-Reitores de Extensão das Instituições Públicas de Educação Superior Brasileiras [FORPROEX]. (2012). Política nacional de extensão universitária. https://proex.ufsc.br/files/2016/04/Pol%C3%ADtica-Nacional-de-Extens%C3%A3o-Universit%C3%A1ria-e-book.pdf

Freire, P. (1996). Pedagogia da autonomia: Saberes necessários à prática educativa. Paz e Terra.

Freire, P. (1983). Extensão ou comunicação? (R. D. de Oliveira, Trad.; 7ª ed.). Paz e Terra.

Nogueira, M. das D. P. (2000). Extensão universitária: Diretrizes conceituais e políticas. Editora UFMG.

Oliveira, C. V. N. C., Tosta, M. de C. R., & Freitas, R. R. de. (2020). Curricularização da extensão universitária: Uma análise bibliométrica. Brazilian Journal of Production Engineering, 6(2), 114–127. https://periodicos.ufes.br/bjpe/article/view/30835

Oliveira, M. F. de. (2011). Metodologia científica: Um manual para a realização de pesquisas em Administração. UFG.

Organização das Nações Unidas (ONU) – Brasil. (n.d.). Objetivos de desenvolvimento sustentável. https://brasil.un.org/pt-br/sdgs

Perrenoud, P. (1999). Construir as competências desde a escola (B. C. Magne, Trad.). Artmed.

Universidade Estadual Paulista (UNESP). (2015). Projeto político-pedagógico do curso de Relações Públicas.

Universidade Estadual Paulista (UNESP). (2021, 31 de agosto). Resolução Unesp nº 41, de 31 de agosto de 2021: Dispõe sobre a Curricularização da Extensão Universitária nos Cursos de Graduação da Unesp. https://sistemas.unesp.br/legislacao-web/?base=R&numero=41&ano=2021&dataDocumento=31/08/2021

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Published

2025-11-10

How to Cite

PORÉM, Maria Eugênia; LEONARDO SILVA MACIEL; LUCILENE DOS SANTOS GONZALES; ANDRELO, Roseane. THE CURRICULARIZATION OF EXTENSION IN THE PUBLIC RELATIONS COURSE AT UNESP: experience report. Observatory Journal, [S. l.], v. 11, n. 1, p. a25, 2025. DOI: 10.20873/uft.2447-4266.2025v11n1a25pt. Disponível em: https://sistemas.uft.edu.br/periodicos/index.php/observatorio/article/view/22371. Acesso em: 12 nov. 2026.

Issue

Vol. 11 No. 1 (2025): Teaching and Innovation in Times of Technological Expansion/ Ensino e Inovação em Tempos de Expansão Tecnológica

Section

Ensino e Inovação em Tempos de Expansão Tecnológicia

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