CONTROVERSIAL MILESTONE AND TENSIONS OF SENSE: A communication proposal approach for the problem of social order

Abstract

ABSTRACT This paper presents a part of the theoretical-methodological perspective used in a communication research. This experience took part in Rio Cuarto, argentinian city of 180,000 habitants during the period 2007-2013. This paper presents a part of the theoretical-methodological perspective used in a research experience in communication. This experience took place in an intermediate city in Argentina during the period 2007- 2013. We asked ourselves how circulate, how are insta lled and how are spread certain conceptions associated to the social order, also conditioning certain practices. We argue that all these factors influence on the decision-making on public affairs but also they configured part of the widespread social sense. Focused on a strategy based on the most important milestones (identify by public policies), we could comprehend the manner in which senses are tensioned regarding the type of society that argue them (idea of order). The objective of this presentation is to share some of the theoretical and methodological decisions of the experience that took place with the purpose to open a series of possibilities to encourage new investigations about communication and public policies, in order to approach the diversity of the social conflicts.