THE EMPIRE STRIKES BACK: political narratives, media allegories, and activism

Authors

DOI:

https://doi.org/10.20873/uft.2447-4266.2016v2n3p199

Keywords:

Performance, Social Movements, Activism, narrative, cyberculture

Abstract

In the early 2010's, a wave of social protests have erupted in different countries. By employing performances aligned with social media virai genres, these demonstrations have Consolidated the Carnivalesque aesthetic that characterizes the political narratives produced and shared by activists. Thus, this article reflects on the phenomenon of global mobilizations by analyzing six videos featuring activist performances inspired by the Star Wars universe. Produced in different mobilizations between 2010 and 2014, the videos were collected manually from YouTube and contextualized from the perspective of Media Studies.

 

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Author Biography

Simone do Vale, Instituto Europeu de Design

Doutora em Comunicação & Cultura (Universidade Federal do Rio de Janeiro, 2012), mestre em Comunicação e Cultura (UFRJ/ 2007) e bacharel em Comunicação, com habilitação em Jornalismo (FACHA/2003). Experiência em docência universitária, traduções literárias e acadêmicas da área de Comunicação Social, ensino de idiomas, jornalismo cultural, assessoria de imprensa e fotojornalismo. É professora no Instituto Europeu de Design. E-mail: pos.humana@gmail.com

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Published

2016-08-31

How to Cite

DO VALE, Simone. THE EMPIRE STRIKES BACK: political narratives, media allegories, and activism. Observatory Journal, [S. l.], v. 2, n. 3, p. 199–220, 2016. DOI: 10.20873/uft.2447-4266.2016v2n3p199. Disponível em: https://sistemas.uft.edu.br/periodicos/index.php/observatorio/article/view/1773. Acesso em: 14 may. 2024.