THE JOURNALISTIC-CULTURAL PRACTICES OF THE ‘PARAÍBA CRIATIVA’ EXTENSION PROGRAM

Abstract

We report on the journalistic work carried out by the team of the Extension Program “Paraíba Criativa - Paraíba culture in the creative economy world,” which has been active since 2012. We discuss the daily routine of the Program: the inventoried researches on the state’s artistic and cultural scene, the production of news about the same object, as well as the preparation of the cultural agenda. The content produced on a daily basis feed the site www.paraibacriativa.com.br, probably the largest in the country in terms of inventory of arts and cultures of a Brazilian state. The inventory research is carried out in the format and with the techniques of journalism research, based on secondary sources, but also in person, in ethnomethodological procedures, in the academic language of extension, or of journalistic immersion, according to the designation of journalism teaching. This work gives opportunities for surprising discoveries on the cultural scene of Paraiba, amongst its artists and communities, grateful experiences between emotions and the practice of a differentiated cultural journalism. This led us to develop a text that mixes academic language and literary prose with some statements using resources of the poetic license, in an attempt to portray more faithfully the narratives of the invisible, from the arts and cultures of Paraíba.

KEYWORDS: University extension; cultural journalism; culture; narrative.