JOURNALISM, NARRATIVE AND POWER IN THE HEADLINES OF O ESTADO DO MARANHÃO IN THE GOVERNMENTS OF ROSEANA SARNEY AND FLÁVIO DINO

Abstract

This article presents a comparative study of the headlines published in the newspaper O Estado de Maranhão in 2014, the last year of the Roseana Sarney administration, and 2015, the first year of the Flávio Dino government, on the performance of the two governors. The purpose of the paper is to analyze the editorial change of O Estado do Maranhão, which practiced an advertising journalism during the Roseana government and began to practice adversarial journalism during the Dino government. The methodology used was a combination of valence analysis, linguistic analysis and narrative analysis. The results show that the newspaper, although following the noticiability criteria and news-values, positioned itself like public relations of the Roseana government and acts like political actor of opposition to the Dino government.