ANTIGOS PROBLEMAS E NOVAS HIBRIDAÇÕES NO SISTEMA MEDIÁTICO MEXICANOS: o posicionamento informativo de meios de comunicação no Facebook e Twitter
DOI:
https://doi.org/10.20873/uft.2447-4266.2024v10n1a44ptPalavras-chave:
Ciberjornalismo, Redes Sociais, Jornalismo Investigativo, ecossistema digital; mídias sociais; internet; publicidade, Técnicas de Análise de Redes Sociais (ARS)Resumo
A digitalização dos mass media propõe uma relação de hibridação entre novas e velhas práticas, sendo este procedimento um desafio quer para meios tradicionais quer para os meios digitais. Neste artigo iremos analisar neste estudo o posicionamento de 16 órgãos de informação mexicanos nas redes sociais Facebook e Twitter, tentado perceber como esta presença na esfera digital propõe a configuração das suas estratégias informativas. A nossa conclusão prende-se com a constatação que os meios digitais estudados têm uma grande propensão para marcar presença no Twitter, porém os tradicionais predominam no Facebook, sendo que aqueles meios de comunicação que são mais seguidos nas redes sociais propõem uma cobertura mais sensacionalista.
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