A ANÁLISE DE UMA POLÊMICA EM AMBIENTE DIGITAL

SUBJETIVIDADE, DISCURSO E A DIMENSÃO ALGORÍTMICA

Abstract

The article analyzes a recent polemic on the social network X (formerly Twitter) concerning the uniforms of the Brazilian delegation for the Paris Olympics (2024). The debate is situated at the intersection of discourse in digital environments with historical questions about Brazilian national identity in fashion. For the analyses, the concepts of semantic restriction systems and inter-incomprehension were mobilized, forged within the proposal of a global semantics by Maingueneau (2005). This polemic, when contrasted with data from another historical moment, allows for a comparison and, in a way, “measurement” of the impact of the algorithmic technique. This technique, by collecting and prioritizing information, subjectifies users and shapes online debates. On platforms like X (and also Facebook), it can be argued that there is a stimulation of polarization and even aggressiveness, creating “bubbles” that reinforce identification with quite hermetic and reactive discursive communities. Studying processes of subjectivation in the contemporary era must consider the impacts of the digital environment, as it is in these environments that contemporary subjectivities are being produced.