RED PILL NO INSTAGRAM

TECNODISCURSO, PRODUÇÃO E CIRCULAÇÃO DE SENTIDOS

Abstract

Red Pill has become notoriety in recent years, being recognized as a men's movement that believes and disseminates that men are victims of a society that favors women. Thus, this work brings qualitative analysis, considering the linguistic-discursive aspects of the Red Pill movement, based on the profile of Thiago Schutz, who claims to be a supporter of this movement. The analyzes sought to observe the meanings produced and re-signified by the Red Pill movement, inserted in a sexist discursive network, considering the particularities of the social network Instagram, which expands the circulation potential of profile publications, in addition to contributing to monetization. The analyzes are based on the theoretical references of technodiscourse (PAVEAU, 2021), entextualizations and indexicality (BAUMAN; BRIGGS, 2006) and discursive formation (FOUCAULT, 2017). The topic can be addressed, as it is a social issue, in which subjects are subjectivized by these and other sayings; Furthermore, the circulation of these speeches became more intense on social media. Therefore, so that subjects do not spontaneously produce and reproduce discursive practices of gender inequality and misogyny, the discussion of this issue is relevant.